Coffee is one of the world’s highest traded commodities, actually it is second only to oil. Yikes! You won't by gas from certain stations, but you'll by a latté from McDonald's? You're buying organic foods and you're trying to shop local, yet when it comes to your coffee beans you settle for Fair Trade? What's wrong with this picture?
Knowledge is power. Especially in a society of immediacy, man-made plastics and pesticides, knowledge of the item you are shopping for can help change the world. That being said, the first bit of info I would like to give you is the difference between Fair Trade and Direct Trade. This can be applied to more than just coffee beans. Tea should also be purchased direct trade, for example.
- Fair Trade is a trademarked name of a certification that middlemen use to let you know that the beans they purchase meet certain criteria in both quality and economics. Although, after much research, I'm unsure of whose idea of quality and economics TransFairUSA is going by. Unfortunately, not many coffee farmers can get this certification due to the cost involved. It actually costs money on both sides, the grower and the roasters/retailers must pay yearly licensing fees. Fair trade leaves out some of the world's best coffee by not allowing small growers with unstructured farms to obtain the FT certification. So, as it turns out, Fair Trade is actually hurting the people it was originally intended to help. Also, contrary to popular belief, buying fair trade does not mean you are buying organic!
- Direct Trade is a term for coffee and teas that are imported directly from the farmers themselves, not brokered in bulk at auction. There are no middlemen. Retailers/roasters in direct trade agreements have, get this, REAL RELATIONSHIPS with their growers! I know it sounds crazy. Individuals can now negotiate their own prices. Direct Trade is better for all involved. A roaster buying from smaller growers can personally vouch for the coffee's quality and growing and labor ethics used on the farm. Kind of sounds like social consciousness, doesn't it?
Safehouse Coffee & Tea is located at 109 South Hill Street in Griffin, Georgia. They buy direct trade and roast the beans themselves! It is not only a great place to drink tea and coffee, thanks to their knowledgeable staff, it's also a great place to learn about tea and coffee! They write a blog called dirtycup, which I hear is the second most read coffee related blog. The blog is very informative and entertaining. Lots of good home brewing tips, too. So check it out!
The fine folks at Safehouse are preparing to head down to Honduras in February. There they will begin filming a documentary that will bring to light problems that coffee growing countries are facing, the struggles of the farmers and how small businesses can help. For more info about the documentary or to learn how you can help them in their venture, go to https://www.kickstarter.com/projects/1405419560/coffeeland-honduras-a-documentary.
so much more than just a pretty pour |
their heart for the world |
the menu....a macchiato, a latté and a cappuccino |
On a personal note, Safehouse is my favorite coffeeshop. Comfortable and not complicated. I love a place where I can order a macchiato without having to follow it with instructions on what a macchiato is. (Sorry, Starbucks lovers, but a sugar laden vanilla latte with whipped cream and caramel sauce is NOT a macchiato.) Unfortunately for me, Safehouse is a 4 hour drive from my house. While it is worth every mile, for my readers with me in North Carolina here are a few places to find direct trade coffee a little closer to home.
The Grove Church is located at 1127 Franklin Grove Road in Bryson City, North Carolina. Every Sunday morning guests at The Grove are treated to great music and free direct trade coffee from a coffee farmer in Guatemala named Andres. These roasted coffee beans are also available for purchase in one pound bags. In January, The Grove will make their second trip to Guatemala with Andres as a guide. While there, they will build houses for widows and try to find ways of getting clean water to these remote villages. This church is making a difference in more ways than one! Check 'em out on the web The Grove Church and on Facebook.
As I have mentioned, Direct Trade is still catching on. Hopefully more and more places will start to realize the importance of this decision. Here is a short list of a couple shops in Western North Carolina that are starting to use more Direct Trade products......just make sure to ask before you order!
Panacea Coffee Company 66 Commerce St. Waynesville, NC 28786 (828) 452-6200 Some of their brews are direct trade and they do their own roasting.
Izzy's Coffee Den 74 Lexington Ave Asheville, NC 828.258.2004 They proudly serve Counter Culture Coffee. Direct trade and delicious.
Remember it's your dollar, make it worth it, for you and for the world.
My sis and my hubby at Safehouse! |
This is kind of Part 1 of an ongoing coffee thing. The Fair Trade vs. Direct Trade seemed an appropriate place to start since I was unsure of the difference before my first visit to Safehouse!
ReplyDeleteHey Liz - thanks for the shout out! However, while we have cut out a good spot for ourselves in the online specialty coffee community, there are many sites and blogs that get a lot more hits than ours - we just make ours count ;)
ReplyDeleteDirect trade is an incredibly important movement and one that is still developing. We can't wait to get our feet on the ground in Honduras and start the process with the village families of Linares. The Kickstarter campaign has hit its deadline without getting fully funded so that was a bust, but people can still donate to the documentary effort by going to www.dirtyCup.com and clicking the "Donate" button in the top right-hand corner - totally secure. Thanks again and we look forward to seeing you when you come back to town! ~ Hunt Slade